Apple is gearing up to make its grand entrance into the Indian retail market with the opening of two flagship stores in Mumbai and Delhi. The tech giant aims to strengthen its presence in the country and offer customers an immersive shopping experience.
Apple’s Indian Adventure: Mumbai and Delhi Stores Set to Open
Almost two decades after entering the Indian market, Apple is finally opening its first retail stores in the country. The Mumbai store, Apple BKC, will open its doors on April 18th, while the Delhi store, Apple Saket, will welcome customers on April 20th. These new retail locations signify Apple’s commitment to expanding its presence in India and providing exceptional service and experiences for its customers.
India is the second-largest internet market globally, and Apple has long recognized the potential in this rapidly growing economy. Although the majority of smartphones sold in the country are priced under $200, Apple remains optimistic about its prospects in India.
Over the past few months, Apple has been aggressively recruiting staff for its Indian stores, as evidenced by job postings. The company initially planned to launch its first retail outlet in 2021 but had to postpone those plans due to the COVID-19 pandemic.
Apple’s manufacturing partners, Foxconn and Wistron, have significantly increased local assembly for iPhones and other Apple gadgets in India. According to a report by JP Morgan analysts last year, Apple plans to expand its manufacturing capacity in India to produce 25% of all iPhones by 2025.
A New Era for Apple in India
The opening of these flagship stores will undoubtedly strengthen Apple’s foothold in the Indian market. Customers will now have access to a vast range of Apple products and services, including the latest iPhone models, MacBooks, iPads, and Apple Watches. Furthermore, the stores will offer personalized customer support, workshops, and various in-store events to enhance the overall shopping experience.
In addition to the brick-and-mortar stores, Apple also launched its online store in India in 2020. This move, coupled with the upcoming retail store openings, demonstrates Apple’s commitment to providing Indian customers with a seamless and convenient shopping experience.
With the expansion of its retail presence and manufacturing capacity in India, Apple is well-positioned to capitalize on the country’s immense growth potential. As the Indian market continues to evolve, Apple’s retail stores will undoubtedly play a crucial role in shaping the company’s future in the region.